What Is the “Design Process”

Follow the process from beginning to end for Zuke Gutter Done, based in BC, Canada.

First Things First

It all begins with an idea. A client questionnaire is provided and over phone or video conference we discuss exactly what it is you’re looking for. Are you appealing to a younger or older audience? Are you going for sleek and professional or fun and inviting? What make you stand apart? All this is discussed and we brain storm as a team and is compiled into a client brief.

Narrowing It Down

Next are thumbnails. At this stage there is much back and forth, we get as specific as possible from colour palettes to typography to composition. We make sure it matches up to your vision and your needs.

Last But Not Least

Finally, the final logo and iterations are produced. Communication has been key throughout the entire process and continues to be as we review the final product and see if there are any last modifications we would like to make.

A mini brand guide is provided at the end to ensure you can keep your brand consistent moving forward.

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